Hanyu Liu

Consumer brand / 0 → 1 / Kickstarter

POCOO Green Life

A compostable, food-based drinking straw and the brand around it — market research, user-need validation, MVP, supply chain, brand operations and a crowdfunding launch, as founder.

StatusShipped; brand ongoing
RoleFounder — product, supply chain and brand operations
WhereNew York, from July 2023

What it taught me

Validate the need before the product: interviews and a landing test before tooling. Then validate demand with money: the Kickstarter campaign funded at 101% and earned the platform's "Project We Love" mark, with more than two million social impressions during the run.

Operationally it was my first full loop from a material supplier through packaging, fulfilment and customer support — the experience that later made manufacturing workflows legible to me from the inside.

Crowdfunding
$11,090 raised, 101% funded, 57 backersKickstarter, July–August 2023; "Project We Love".
Reach
2M+ social-media impressions